Shops have become the essential extension to the visitor experience in a museum or exhibition. The Rmn Grand Palais continues to follow these developments by offering a host of original products, from souvenirs to cultural objects and taking in creations by young French artists as well as collaboration with renowned brands. It distributes its products and those of other publishers in the 34 bookstores and shops it manages at French and foreign museums. Its online shop, boutiquesdemusees.fr, and its network of resellers enable the products to be distributed outside the traditional cultural sites, thus helping the museums reach out beyond their walls.

ADAPTING OUR OFFERS TO DEAL WITH THE CONSEQUENCES OF THE PUBLIC HEALTH CRISIS 2021 was marked by the public health crisis for the second consecutive year. Closed between January and May, the bookstores and shops opened for a total of 193 days in 2021, compared to 161 in 2020 and 360 in 2019, resulting in a fall in revenue for the entire network. Revenue from the commercial activity of the bookstores and shops was up by 24% compared to 2020, but down by 57.6% compared to 2019. This data covers major disparities between sales networks, depending in particular on the exhibition programme, the visitor capacity of each location and the usual proportion of international customers. The resumption of activity went hand-in- hand with the increased attendance of a predominantly French clientèle. The Rmn Grand Palais continued the adaptation of its commercial offer that began in 2020, further promoting its bookselling and offer for young people, as well as the art products of the Casting and Chalcography Studios. Renewing the museum jewellery offer also helped satisfy the expectations of this more regional clientèle.

ROLLING OUT RETAIL FACILTIES WITH NEW POINTS OF SALE New points of sale were created in 2021, including the shop of the Napoleon exhibition at the Grande Halle de La Villette and that of the France Pavilion at the Universal Exhibition in Dubai, inaugurated in October. A corner was also opened at Galeries Lafayette in summer as part of the Paris mon amour event, which rolled out an offer around the Musée du Louvre. A temporary café and bookstore also opened to the public during the exhibition Anselm Kiefer. For Paul Celan at the Grand Palais Éphémère, at the end of the year. In addition, the Rmn Grand Palais took over the management of the gift shop of the Musée des Plans-reliefs, at the Musée de l Armée. Finally, following competitive tendering processes, the Musée de Beaux-Arts de Lyon and the Château de Fontainebleau, both long-standing partners of the Rmn Grand Palais, reaffirmed their confidence in the latter s work and teams, entrusting it with running their concessions at their establishments for an additional three years. On 1 January, the Rmn Grand Palais also took over the management of the Centre Pompidou Book Store from Flammarion. It now offers new reading areas, an ambitious programme of events and gatherings and an even richer and more varied publication offer.

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