Bringing together products from the top museums, the e-commerce site boutiquesdemusees.fr offers a varied range that showcases the world within each of these establishments. This range is accompanied by digital communication including web campaigns, weekly newsletters and numerous posts on social media.

A WIDE AND CONSTANTLY- UPDATED RANGE The boutiquesdemusees.fr e-commerce site recorded a 6.4% increase in revenue. Online customers were won over by an offer that maintained the link with the cultural sector despite the closure of all establishments for almost half the year, with particular success in the bookstore, young people and decoration categories. Internet users also found the online offer to be a strong source of inspiration for the end-of-year festivities, and confirmed their interest in the casts of the Art Studios, which represent the site's leading category in terms of revenue.

THE OPENING OF INTERNATIONAL SHOPS Five international shops were added to the 31 French museum shops already represented on the boutiquesdemusees.fr e-commerce site. The public can now purchase the most popular ranges from renowned international museums such as the MoMa, the Van Gogh Museum, the Rijksmuseum, the Thyssen Museum and the Prado Museum.

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