INCREASED SUPPORT FOR MUSEUMS EXHIBITION PROGRAMMES AND EVENTS During the year, the Rmn Grand Palais supported 32 exhibitions across France with a dedicated offer, mainly in the form of cards and stationery; over 650 new items were developed specifically for these events. The institution is committed to the museums by offering a tailored selection of books, aimed at all audiences specialists or newcomers as well as an image- focused offer that faithfully reproduces the emblematic works of the exhibitions on a variety of media, from postcards to more sophisticated stationery products. Several Q&A/signings and events helped promote the regional bookstores and shops: the Rmn Grand Palais took part in the Festival d'Histoire de l'Art at the Château de Fontainebleau during the summer period, with an overall attendance of 20,000 people. At the Musée du Louvre, two highlights for the bookstores and shops were the event celebrating the 15th anniversary of the publishing house Futuropolis in June, attended by several authors, and a day focusing on the BarbaLouvre line, attended by Alice Taylor, in November.

CONTINUING A COLLABORATION POLICY WITH DESIGNERS The end-of-year offer put collaborations centre- stage, firstly with the Musée du Louvre, with the launch of a range of products created with the artist Jean-Michel Othoniel based on the work La Rose du Louvre, which had recently entered the museum's collections. This line, made up of jewellery, accessories and tableware, was accompanied by sustained communication, particularly on social media, with a live event organised with the artist. For younger audiences, as well as more nostalgic customers, the museum and book shop of the Louvre installed a "BarbaLouvre" corner in the autumn, the result of a partnership with TF1 Jeunesse and Alice Taylor, the granddaughter of the creator of the Barbapapas. For this brand- new collection, the members of the Barbapapa family were transformed into icons of the Musée du Louvre, according to their character and appearance. Memory games, puzzles and costume jewellery were created for the youngest audiences, along with a textile offer for parents and children that showcased Barbabelle as Mona Lisa or Barbouille as Albrecht Dürer. At the Musée d'Orsay, a collaboration with the artist Gérard lo Monaco and the Vilac brand gave rise to a line of products based on the work of François Pompon, which was particularly popular. Two gourmet collaborations also delighted visitors' taste buds: one with Éclair de Génie for a range of chocolate bars and the other with Confiture Parisienne. These new products were presented at a press day held at the Musée du Luxembourg, generating good coverage in the French and international press.

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