THE SESAME STOPS PASS, THE NEW CULTURAL SUBSCRIPTION FROM THE RMN GRAND PALAIS After its September 2020 launch was thwarted by the closure of exhibitions in late October, starting in May 2021 the Sésame Stops Pass was purchased by 5,300 people, won over by the unlimited and priority access to the exhibitions Napoleon, Women Painters, Vivian Maier and Anselm Kiefer. For Paul Celan. Subscribers also enjoy access to the collections and exhibitions of SCN national museums. They receive a dedicated monthly newsletter informing them of new additions to the programme and exclusive advantages linked to their subscription, including discounted rates on the Histoires d Art classes and guided tours, reductions in museum shops, invitations to certain events at the Grand Palais Éphémère or to guided tours of the exhibitions. Some sixty premium advantages from our cultural partners were also made available to them in 2021. The Sésame Stops offer was popular among the loyal audience of the Grand Palais, as 68% of buyers were holders of the previous pass.
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