2021 saw a strong increase on 2020, with nearly one whole additional month of opening and a rise in indicators over the final months of the year (museum visitor numbers, coverage rate, average spend). As such, sales revenue was up by 4.6M compared to 2020 (a 24% increase).

Cultural revenue Cultural revenue, meanwhile, was down by 0.5M compared to 2020. While revenue from admissions to permanent collections at SCN museums and from guided tours increased, turnover for the Sésame Stops card fell. Consumer trends for subscription cards suffered significantly from the public health crisis and the uncertainty of conditions for accessing different cultural venues.

Publications Publishing revenue (books and art studios) was up by 2.6M compared to 2020. This good result includes the partnership with the Ministry of National Education, Youth and Sport for the production and distribution of La Fontaine s Fables, with 0.9M in revenue, the development of other titles for young people and a larger number of exhibition catalogues published in 2021. This reflects the dynamism of the publishing sector. It is also the result of a steep rise in special projects at the Casting Studio in Saint Denis.

Events Events revenue for the Grand Palais Éphémère was also up by 0.7M due to a larger number of retail days in 2021 than in 2020.

CAPITAL EXPENDITURE Capital expenditure in 2021 amounted to 45 million in payment appropriations. These payment appropriations mainly relate to the New Grand Palais project, with 42.2 million in payment appropriations: the new direction given to the project, towards a more sober and secure renovation and standards compliance project as approved by the Board of Directors on 15 October 2020, made significant programming changes and re-aligned work performance schedules. Requirements in terms of programme authorisations and payment appropriations were therefore readjusted during 2021 to

incorporate these new decisions, as well as the results of the calls for tender incorporated in the latest update of the estimated final cost. IT expenditure was 1.8 million and mainly covered the completed replacement of the sales management software, the improvement of IT infrastructures, the continued implementation of working from home requiring new tools, the purchase of additional office equipment, the enhancement of business intelligence tools, the study of the digitisation project masterplan, the completed redesign of the B2C customer relationship management tool and the planning of the B2B component. Investment in the establishment s digital activities was 0.1M and mainly covered the Photo Agency (updates to shooting equipment and purchasing of printing equipment). Finally, audiovisual equipment was purchased for the Napoleon exhibition at the Grande Halle de La Villette, totalling 0.2M in public procurement. This can be reused for future exhibitions.

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