A LOYAL AND SATISFIED CUSTOMER BASE Our customers confirmed their satisfaction with the quality of the products and services by awarding them a score of 4.6 out of 5 on the website s review page. They stated they were very satisfied with the quality of the products received, the care taken in processing the orders and packaging, and the delivery times. An increasing number of them have also joined the loyalty programme online, which entitles them to financial and personal benefits. The weekly newsletters keep subscribers regularly informed about new products. They continue to be a key driver for sales.

A COMMITTED COMMUNITY ON SOCIAL MEDIA 77,000 fans and 53,000 subscribers respectively chose to follow the Boutiques de Musées account on Facebook and Instagram. The number of Instagram followers continued to grow with 26% more people following the account in 2021. The account was cadenced by a host of events, collection launches, exhibition coverage, competition with partner museums and influencer campaigns.

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